Friday 05 March 2010, TAGSYS SELECTS SPECTRUM MARKETING & COMMUNICATIONS AS PR AGENCY OF RECORD

"We're committed to improving communications with our customers and strategic partners," said Maria Kaganov, Director of Marketing for TAGSYS. "That's why we selected Spectrum Marketing & Communications as our PR agency of record. We believe Spectrum has the experience, expertise and contacts to help us effectively reach our key audiences, enabling us to deliver high-quality educational content, while optimizing resources and cutting costs."

The public relations program will be kicked-off at RFID Journal LIVE!, where TAGSYS executives will meet with RFID industry analysts and journalists to bring them up-to-date on the company's latest products, customer implementations and partner program.

In addition, TAGSYS is inviting System Integrators and Value Added Resellers attending this year's event to stop by their booth (#117) for an overview of the TAGSYS partner program. Current and potential partners will learn how this new agreement can help them to generate high-quality leads, shorten their sales cycles and accelerate their time-to-revenue.

RFID Journal LIVE! will be held on April 14-16, at the Orange County Convention Center in Orlando, Florida. Interested partners can contact Maria Kaganov at maria.kaganov@tagsysrfid.com to schedule a convenient meeting.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market. Unlike larger firms, Spectrum's account team is comprised of senior-level marketing strategists, writers, designers and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, advertising and complete graphic design and production. For more information, visit www.spectrum-marketing.net.

About TAGSYS
TAGSYS provides complete, reliable, high performance RFID infrastructure systems for item-level tracking in a variety of industries. Our unique RFID expertise, combined with a true understanding of RFID business processes, make us the ideal RFID partner to ease and ensure the success of your project. With a proven track record of delivering reliable, high performance production systems, TAGSYS has deployed over 250 million tags and 100,000 reader systems to over 500 customers in more than 40 countries. More information on TAGSYS can be found at www.tagsysrfid.com.