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TAGSYS Partner Cetemmsa and Avery Dennison Pilot RFID Infrastructure Deployment for Spanish Brand Apparel Manufacturer Boboli
UHF RFID infrastructure to improve distribution and retail efficiencies
La Penne sur Huveaune, France — June 2nd, 2008 – TAGSYS, the global leader in item-level RFID (Radio Frequency IDentification) infrastructure, announced that Boboli, one of Spain's premier fashion houses for children, is piloting an RFID deployment program to effectively track and manage items from manufacturing through point-of-sale (POS).
Manufacturing over two millions items per year that are distributed in 30 owned and operated shops, with products available throughout Europe, the Arab States, the Far East, and Americas, Boboli is the first Spanish brand apparel manufacturer to invest in an RFID item-level tracking system.
The initial pilot will consist of a TAGSYS UHF tunnel that will scan and read the RFID tagged contents of Boboli's inbound and outbound warehouse shipments in a few seconds. Scanned items will automatically compare to the boxed item's packing slip to verify content accuracy. It is anticipated that this will reduce the amount of time that items remain in Boboli's distribution center by five days. Ultimately, this will enable Boboli to quickly and accurately replenish store inventory and ensure product availability to strengthen sales.
The pilot program will involve 10% of Boboli's production inventory with plans to expand full RFID deployment for all items. The final phase will integrate TAGSYS RFID at the store level to provide complete visibility and product tracking from manufacturing through point-of-sale.
"This is a strategic bet for our brand to keep up with our rapid expansion, while reducing our operational costs and staying a step ahead of our competitors", said Mr. Domingo Garrido, Operations Director at Boboli, "Our supporting technology has always been a centerpiece for Boboli's brand development which is why we are particularly interested TAGSYS' innovative RFID systems for apparel manufacturing and retail".
TAGSYS' partner CETEMMSA, the Spanish innovation and technology center, defined the project's guidelines and will manage the execution, as well as provide technical support and ongoing consulting and training to Boboli's staff. TAGSYS' preferred labeling partner for the European fashion industry, Avery Dennison, will supply the hanging labels that will integrate with TAGSYS UHF tags.
"Once again, our partnerships approach proved its efficiency providing an integrated, turnkey RFID solution for Boboli. We are grateful thanks to the support of CETEMMSA and Avery Dennison we are gaining further attention in the apparel manufacturing and retail market", said Mr Didier Mattalia, TAGSYS Fashion and Apparel Sales Director.
About TAGSYS
TAGSYS is the global leader in item-level RFID infrastructure. TAGSYS provides RFID systems and tags for end-to-end item-level tracking that automates labor-intensive processes, authenticates and safeguards goods, and enables real-time inventory and asset visibility. With a proven track record of delivering Reliable, Accurate and Secure (R.A.S.) RFID systems and tags, TAGSYS has deployed over 100 million tags and 60,000 reader systems to over 500 customers in more than 40 countries. TAGSYS’ RFID solutions are currently being deployed in a range of highly specialized vertical markets that include pharmaceutical, fashion apparel, libraries, and textile rental. The company is headquartered in Cambridge, Massachusetts with offices and R&D Centers in France, and in Hong Kong.
About CETEMMSA
CETEMMSA is recognized by various regional, national and international organizations and bodies as the reference technology centre for research and development in RFID, smart textiles and smart materials, with a portfolio of services that has advanced to the point of making it a leading centre for integral innovation services. Since 1992, Cetemmsa has fostered the processes of technological innovation in companies through the introduction of information and communication technologies (ICT) as a tool for automating the work processes and increasing its effectiveness and competitiveness. In RFID, Cetemmsa has the mission to drive companies to the knowledge of the technology and to the success in their RFID deployments via feasibility studies and pilot projects, operating as an experienced advisor and integrator, mainly in the textile/retail/fashion industry.
About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in 60 countries who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
For further information contact:
Europe:
Angeline Fraud – Marketing Communications Manager - TAGSYS
Office: +33 4 91 275-756 – angeline.fraud@tagsysrfid.com
US:
John Kolakowski – Director, Marketing Communications – TAGSYS
Office: +1 617.674.5512 – john.kolakowski@tagsysrfid.com